How To Fix Your Marketing Strategy With Marcus Sheridan

How To Fix Your Marketing Strategy With Marcus Sheridan When you were younger, who did you go to when you had a tough question? Your single source of truth your dad. These days, when people have questions, they ask a search engine. They go to Alexa! There are big questions that companies are afraid to answer. As marketers, are you listening to questions your customers are asking? Are you answering the right questions? Today, my guest is Marcus Sheridan, author of They Ask You Answer. Premise of Book: Business philosophy of how buyers think, questions they ask, and how they want to learn and buy Elements of Success: Seen as a teacher and trusted voice in your space Many of us think and speak like marketers; be honest when creating content Big 5 subjects that determine what people buy and companies don’t want to address; cost-based, negative/problems, comparison, best of, and reviews Let customers learn from you, not someone else; consumer ignorance is no longer a viable sales and marketing strategy Stop the mindset of digital marketing as an expense and sales team as revenue Get leadership to understand concepts/results of sales and marketing initiative Marketer Psychology: Prophet to the world, but no one listens to you in hometown Why are you producing content? For marketing or sales? The falsehood of too much Emails should include education; refuse to be average Links: They Ask You Answer Marcus Sheridan Marcus Sheridan on LinkedIn Marcus Sheridan’s Email Marcus Sheridan on Twitter The Sales Lion Blog Amazon Alexa Angie’s List Seth Godin Who and what would you like to hear about and from? Send me your feedback! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Marcus Sheridan: â€Å"It’s a business philosophy and it’s an obsession with the way buyers think, the questions they ask, and how they want to learn and how they want to buy.† â€Å"We make a big mistake within the marketing space because, fundamentally, too many of us think and speak like marketers.† â€Å"Big 5: Buyers are obsessed with them. Businesses don’t like to talk about them.† â€Å"Consumer ignorance is no longer a viable sales and marketing strategy.†

Postal Rule Essays

Postal Rule Essays Postal Rule Essay Postal Rule Essay Wajid, a plumber, has a mobile phone contract with Telecom until 31st October. He has also had dealings with phone companies Webphone and Savaphone, with a view to getting a cheaper phone contract elsewhere. The current date is 7th October. Wajid has a problem in the area of agreement concerning the three contracts he has sought advice on. Agreement is the meeting of minds or actions of the parties to agree on a contract, within which are two sections, offer and acceptance. Both offer and acceptance are essential for the formation of a valid and binding contract, so each issue Wajid has needs to be viewed in these terms to discuss whether he is bound to any contracts or not. Individually each contract, or potential contract, will be discussed to decide whether Wajid has a binding contract with any of the three companies which he has dealt with. Telecom Wajid currently has a phone contract with Telecom, which is due to expire on 31st October. He received a letter from them on 1st October, explaining to him that his contract will automatically be renewed unless they hear from him before the end of his current contract. With reference to acceptance. For a contract to be valid there must be an offer and an acceptance. A valid acceptance must agree to all particulars in the offer, otherwise it becomes a counter-offer. All terms and conditions must be met in order for an acceptance to be valid. See Neale v Merritt (1930), where an offer stipulated full payment on acceptance. The defendant purported to accept the offer and enclose part payment, and a promise to pay the rest in instalments. This was deemed in court to not be a true acceptance, and the contract declared void. Offers, unless stated otherwise, can be communicated either in writing, orally or by conduct. Wajid would extend his contract with Telecom on 1st November by conduct, as he would not have informed them that he no longer wishes to have a contract with them, however, given the current date is still only 7th October, he has not entered into this new contract yet. Wajid does not have a binding contract with Telecom apart from that which he is coming to the end of. Unless the 31st October passes and he has not communicated to them his wish to end his contract, then he will not have a binding contract with them, only the contract which he already has, which is coming to its end. Savaphone On 2nd October Wajid telephoned Savaphone, and was quoted a price cheaper than that of Telecom. He said on the phone that hed sign up and the salesperson sent out the forms for him to sign, which Wajid received on the 4th, signed and promptly posted back on his way to work. With reference to offer. An offer is made where a person (offeror) unequivocally expresses to another (offeree) his willingness to make a binding agreement on the terms specified by him if they are accepted by the offeree. An offer may be made to a specific person, a group of people or the world at large. An offer to a specific person cannot be accepted by anyone except that person. In relation to invitation to treat. Invitation to treat is not an offer, and its acceptance does not constitute the formation of a contract. There are many cases where invitations a misconstrued as offers. For example a shop displaying goods for sale with a price tag attached, they are not obliged to sell at that price, and it is only an invitation to buy the products, not an offer, see Fisher v Bell (1966) and Partridge v Crittendon (1968). Wajid received an invitation to treat on the phone from Savaphone, so does not constitute a binding contract. However, when he receives the formal offer letter in the post, signs it and posts it back, he has accepted an offer from Savaphone. With reference to Postal Rule. The postal rule is that, where acceptance by post has been requested or where it is an appropriate and reasonable means of communication between the parties, then acceptance is complete immediately the letter has been posted, see Adams v Lindsell (1818) and Household fire insurance co v Grant (1879). The application of the postal rule requires that the letter of acceptance has been posted, addressed and stamped properly; see Re London and Northern Bank (1900) and Getreideimport GmbH v Contimar (1953). The postal rule does not apply where the means of communication are instantaneous (oral, telephone, telex, fax, e-mail) where the express or implied terms of the offer exclude the postal rule. See Holwell Securities v Hughes, CA, 1974 where it is unreasonable to use the post or where the application of the rule would produce a manifest absurdity, see Holwell Securities v Hughes, CA, 1974. Wajid has a binding contract with Savaphone, because the postal rule states that as soon as a letter of acceptance has been posted, then acceptance is complete and a contract is binding. With regard to Wajid leaving a telephone message stating he no longer wants a contract with them, after contacting Webphone, the postal rule states that where the rule applies, an offeree who has posted his acceptance is not allowed to revoke it by some quicker means of communication, in this case by phone, see Dunmore v Alexander (1830). Wajid does have a binding contract with Savaphone, as of 4th October, due to the effect of the postal rule, and that he was not allowed to revoke the rule and acceptance by leaving an answer phone message with Savaphone. Webphone The Webphone case is based on whether an offer has been made and accepted. By clicking on the internet prompts, Wajid had not entered into a contract with Webphone. The website gave an invitation to treat, which Wajid accepted, which would lead to the formal offer letter being sent to him, similar to what happened with Savaphone. However, by the 6th October Wajid had not received the forms from Webphone, and the company had realised that they had made an error on the website, that they had been offering a wrong price (too low). After Wajid contacted them via e-mail, they replied inviting him to take advantage of the correct price for a contract. Wajid had not accepted an offer at a lower price, as Webphone had realised their error before sending out the official offer documents, so he has no binding contract with Webphone at all, at the correct or lower price. Wajid could have claimed a case of Negligence through common mistake from Webphone, but, using Smith v Eric S Bush (1990), the case gave rise to giving the defendants suitable time to detect the error and rectify it, which Webphone did in this case. Only if Webphone had sent out the documents with the lower price and then retracted the lower price, would they be liable for negligent charges against them. Wajid has no binding contract with Webphone. When looking for a remedy to this problem, an overview of Wajids situation is required. He has a contract with Telecom which expires on 31st October but will automatically renew on 1st November unless he contacts them to cancel. He has a binding contract with Savaphone because he has signed and posted his acceptance of their offer, and on 7th October has received confirmation of his new mobile phone contract with them. Wajid has no binding contract with Webphone, as they rectified their error and sent no official documents for him to sign. It seems that Wajid now has no choice but to stick with the Savaphone contract to which he is now bound to, which is cheaper than that of Telecom. He would be advised to cancel his Telecom contract before his time runs out, and stick with the Savaphone deal. He need have no more dealings with Webphone because he has no binding contract with them. Wajid will be left with one mobile phone contract, which is cheaper than that which he originally had, so is better off now than before. He need not pursue any court proceedings for his mobile phone contracts, as he would not have a case against any of them. Advice to Wajid would therefore be to stick with his now binding Savaphone contract. Bibliography Law for Accountancy students 7th edition; Richard Card Jennifer James; Butterworths publishers 2002

Human Resources Case Study Example | Topics and Well Written Essays - 1000 words

Human Resources - Case Study Example It is worth mentioning in this context that an individual is free to do anything as long as he or she does not violate the nation’s constitution. Oiler’s activities, on this basis, can also be argued as the ones that do not violate the nation’s constitution, which lacked any protection for transgender or even did not provide any legal barrier to such activities. Moreover, Peter Oiler has always been punctual, trustworthy, and an exceptionally productive employee. He has always performed his tasks honestly, without giving the management any chance to make any complaints. He has always been working hard for the betterment of the organization and was treated as an asset for the company by his peers. There have been no complaints regarding his discipline or manners at the workplace even before his dismissal. In addition to these facts, even his co-workers did not have any complaints either with his work or with his cross-dressing. It should be noted that Civil rights Acts of 1964, Title VII (Equal Employment Opportunities) prohibits any kind of employee discrimination based on color, sex, race and national origin (National Archives, n.d.). It should be noticed that Peter Oiler was a truck driver in the organization and not the employee of a higher rank; therefore, it can be argued that Winn-Dixie has not only violated the employees’ rights but has also lost one of its loyal and hardworking employees (Texas Woman’s University, 2012). To be precise, the case apparently depicts that the rights of Oiler were violated. Question 2 ‘Employment at-will’ is being followed in many American states by the employers or the organizations to fire their employees and end the employment relationship without any liability, especially in cases which do not involve any defined contract (Texas Woman’s University, 2012). Such practices have often been observed to impose negative impacts on the employees and often de-motivate them fr om giving their best to the organization. It may also result in the decline in their productivity for the organization, distorting its image to a certain extent. In this case, after Peter Oiler’s termination, a fear and a doubt have arose in the minds of the Winn-Dixie’s employees concerning their job security and future – they thought that what had happen with Oiler can also happen to any other employee of the organization. This activity of the organization also raised many questions regarding its trust-worthiness among the employees. It may create tension between the organization and the employees, creating hurdles in the way of the organization to achieve its predetermined missions and objectives. Employees may also stop focusing much on the quality of their performance, which may ruin the overall image of the organization. Even if new ideas are generated among the employees, they may resist communicating them to the management, as they are afraid to lose the ir job. Furthermore, people are likely to resist the interference of any other entity in their personal life without liability. If the organization like Winn-Dixie continues to relate one’s personal life with one’s workplace performances, the employees are likely to consider it as a restriction to their personal space, which can affect the company’

HCM337-0704B-01 Current Legal, Ethical, and Regulatory Issues in H - Essay - 5

HCM337-0704B-01 Current Legal, Ethical, and Regulatory Issues in H - Phase 3 Discussion Board - Essay Example Medical errors are common in the field due to human involvement however the life and death situations pay no respect to human error. A 2006 report by the Institute of Medicine of the National Academies study found that medication errors are among the most common medical mistakes, harming at least 1.5 million people every year [2]. With the current system each day about 125,000 suits are filed against the doctors for mal practice. Although 70 percent of those suits filed are closed without any payment, the rest who don’t, deliver hefty sums to the patients [3]. A 2001 year average payout to the patients was estimated to be $3.9 million according to the Jury Verdict Research of the Insurance Information Institute. With such a change to extract so much money out of a suing, it is any wonder who doesn’t want to win the lottery? With so many suits filed every day, the doctors are taking malpractice insurance to keep them monetarily safe from the patients. However the costs of the insurance have risen since the 1990s. The U.S. Government Accounting Office reported in 2003 that these increases were due increased losses to malpractice insurers in paying malpractice claims, decreases in investment income of insurers, and increased costs of reinsurance, which increased overall costs to insurers. Nearly all states require that physicians have liability insurance. Even in states that don’t, physicians usually have to have insurance coverage in order to get privileges to see patients at a hospital [3] In order to cap the sky rocketing premiums and costs for mal-practice insurance, most of the states have adopted Medical Injury Compensation Reform Act of 1975 (MICRA) which restricts the maximum award of a law suit. One solution to bring the cost of insurance down is by treating the patients correctly. Once the patient has no chance to complain, the law suits will become non-existent and hence this would

Big Five Personality Theory Essay Example for Free

Big Five Personality Theory Essay Psychology refers to study of human mind and behavior. The main aim of psychology is to gain an intricate understanding of all and why individuals behave the way they do and what are the causes of their behavior. The ultimate aim is to understand a man in order to benefit society at large. There are many theories that discuss and try to explore different aspects of human behavior. The big five personality theory has been revolutionary and is currently the most accepted model in the scientific community. It consists of five traits – Extraversion, Agreeableness, Conscientiousness, Emotional stability, and openness and can be remembered by acronym – Ocean. One of the best ways to access a trait is to directly ask a person about the trait ( self report ) and then get an observer to confirm the trait ( observer report ). Me and my husband scored me on various traits as detailed above separately. We scored the answers, the scores and details of each trait are as below: Extroversion: My extroversion scores were (41- 41). This suggests I am talkative, outgoing, seek adventure, and excitement. Introverted people are quiet and reserved, though some researchers have shown that introverts can be as gregarious in social situations as extroverts but the key is in the source of energy. Extroverts gain energy from social interactions where as introverts from solitude. This is so true in my case. I have never been comfortable being alone. Openness: I scored (78-65) in openness, which is characterized by imagination, broadmindedness, originality. People low in this trait traditional, stick to familiarity, follow tested paths. It’s true in my case. I love challenges, trying new things adds new dimension and meaning to my life. In fact I would go ahead and say not doing different things disappoints me. It is this trait that got me my boyfriend who is now my husband. I guess this need comes because I lived 22years of ritualistic and traditional life. Thanks to a strict father. Conscientious : I scored (33-36) on conscientious which is characterized by dependability, efficiency and persistence. I love order in anything. Be it my wardrobe, gym routine, doing my laundry on Saturday or cleanliness of the house. Being on time to appointments, keeping order in life, I believe speaks volumes about a person and I intend to have a positive one. Guess, I get that trait from my father. He was always prompt with bills, early for appointments even informal ones. I did not know one could live any other way. Agreeableness: I scored 30(me)-43(husband) in agreeableness. It is characterized by less negative emotions, like jealousy, revenge and more empathy. People low in this trait look to win arguments not people, lean more towards excitement and dominance. I guess my husband sees me as being as agreeable because he himself is a agreeable person and sees positive in others always whereas I am more critical of myself. I am supportive of friends and family and empathize a lot with people to an extent that I feel angry if my close ones are insulted. But at the same time if someone does something wrong even if it is my mother I will not stop myself from confronting her. So, I must say I agree with my score of 30. Emotional stability: I Scored 16(me)-29(husband) in Emotional stability. It is characterized by stability in emotions in various situations in life and they are calm, free from persistent negative feelings. People rating low on this trait show negative emotions like anger, anxiety, depression, low tolerance to stress, mood swings and pessimism, Both me and my husband have scored me low on this scale. The reason is I do get stressed easily. Exams, major decisions in life get me on my nerves. At those times I am a different person – angry, not approachable and irritable. But once I find solution to the problem in my mind, I immediately get back to being myself. I guess, I need to work on being more stable. The big 5 theory helps shed light towards formation of human personalities and why different individuals exhibit different emotions and reactions when dealing with different social situations. Human behavior just like psychology itself is a broad specialty and having all the answers is virtually i mpossible. However having different theories give innumerable details that helps form a bigger picture of causes and variables that shape a human. Anju Priyadarshini

Pendleton Civil Service Act :: essays research papers

Pendleton Civil Service Act Since the beginning of the government, people gained and lost their jobs whenever a new president took office. These jobs were political pay-offs for people who supported them. Many people did not take their jobs too seriously because they knew they would be out of their office soon. As Henry Clay put it, government officials after an election are "like the inhabitants of Cairo when the plague breaks out; no one knows who is next to encounter the stroke of death." Over the years the flaws that were made and the problems that resulted became more obvious. After an election you could open a newspaper and find many advertisements, which offered government jobs that were filled before the election. On January 16, 1883 the U.S. legislation established a law, which gave employment based on merit rather than on political party affiliation that leads to corruption in the government system. Widespread public demand for reform in the government was stirred after the Civil War by accusations of incompetence, corruption, and theft in federal departments. After a guy who was refused an office job that he was capable of assassinated President James A. Garfield in 1881, civil service reform became a leading issue in the elections of 1882. In January 1883, Congress passed a comprehensive civil service bill sponsored by Senator George H. Pendleton, providing for the open selection of government employees and guaranteeing the right of citizens to compete for federal jobs without regard to politics, religion, race, or national origin. The new law covered only about 10 percent of the positions in the federal government, but nearly every president after Chester A. Arthur, who signed the bill in to law, broadened its scope. By 1980 more than 90 percent of federal employees were protected by the act. The Pendleton Civil Service Act classified certain jobs, removed them from the ranks, and set up a Civil Service Commission to oversee a system based on merit and not political stance. The commission draws up the rules governing examinations for those positions that Congress places in the classified civil service.

Minority Marketing

There are various environmental factors that must be considered in the designing of the marketing strategy.   The microenvironment, as part of the company’s marketing environment, consists of factors that directly impact the company and its ability to serve.   The macroenvironment, on the other hand, includes the larger societal and cultural forces that affect the microenvironment (Multicultural Marketing). Another name for minority marketing is multicultural marketing, which entails communication with diverse cultures or market segments that belong to diverse backgrounds as well as settings.   Cultures determine how members of society think, feel, and act (Haralambos and Holborn, 1995).   Hence, culture also determines the tastes of people in products that they would actually purchase. As a matter of fact, cultural values of a society are reflected in the members’ views of organizations, products, services, and other environmental entities.   Therefore, it is essential for a company planning to market to minorities to gain an understanding of the culture of the minorities in question.   Only by understanding the culture and values of the minorities may the organization be able to provide its targeted consumers with the products and services they would eventually buy. Through advertising and public relations with segmented media, an organization may come into contact with any diverse group that it wants to target through its marketing strategy.   By placing an ad or article in the language of a minority group, the company may easily get its message across.   Experts indicate that it makes very good business sense to include the people of color, different age groups, genders, in addition to people with disabilities, in advertisements as  well as other marketing materials.   This strategy allows for powerful, nonverbal communication which goes deep into the mind of the consumer (Multicultural Marketing). It is also essential for organizations to take into account the meaning of differing cultural universes (Dr. Michael Hurd).   As an example, the American Motor Corporation named its product, the â€Å"Matador,† only to realize later that to Puerto Ricans, the word means â€Å"killer.†Ã‚   Another example revealing the significance of understanding cultural universes has to do with ethics. In this case, a 30-second advertising spot proved to be an expensive error on the part of Doubletree Hotels Corporation, seeing that it was deemed as offensive to the Arab community, portraying the staff of the hotel wearing Arab-style clothing and bowing to guests.   This ad segment was interpreted as the staff worshipping or imploring visitors.   As the majority of Arabs worship the one true God, the ad was seen to ridicule them (International Business Customs). Organizations cannot assume that all people of the nation would have the same cultural values.   Rather, it is ethical to take into account the societal and religious practices as well as beliefs of the people that the organization targets in its marketing strategy as potential customers.   After all, the marketing mix is meant to satisfy customers.   Therefore, it is of the essence for the organization to analyze the what, where, when, and how of consumer behavior.   The social factor is very important in the consumer’s decision to make a purchase.   This factor is influenced by opinion leaders, the consumer’s family, reference groups, culture and social class. Understanding different cultures helps an organization to produce that which a particular market segment demands.   Given that Chinese Americans have a strong preference for communicating in their native language, a company that wants to target Chinese Americans may  want to write the name of its product on marketing literature in both English and Chinese.   According to research, the Hispanics too have a preference to communicate in their own language.   Sixty eight percent of Hispanics in Houston indicated that they prefer to watch Spanish language television.   Hence, an organization that wants to target Hispanic Americans may want to spend more of its marketing funds on ads that would be run on Spanish language television (Qaddumi, 1999). Back in 1998, research further revealed that given the Chinese emphasis on new technology, at least 72.1% of Chinese American families have access to computes and at least 53% have access to the Internet.   Hence, it is easy to target Chinese American consumers through Internet marketing (Chinese American, 1998).   What is more, a majority of Hispanic Americans indicated that food coupons had a great influence on their purchasing decisions. Once again, marketing research based on minorities as the target consumers of an organization, can work wonders for the organization.   Every minority group has differing needs with relevance to its cultural practices.   An organization that includes ethical considerations with special reference to minority groups, is more likely to satisfy its target consumers with its marketing approach, seeing that this organization is not bound to ridicule its consumers instead of pleasing them. One very successful organization targeting minorities through its media campaigns is Southwest Airlines.   The fourth largest major airline in the United States especially targets African Americans as well as Hispanics.   The result? – Today, Southwest Airlines is a model organization that everybody would like to study in terms of marketing strategy. References â€Å"Chinese American Social Behavior Index.† (1998, Jan 24). Asian Trends. Online. Internet. 26 Jul. 2001. Churchill, Richard. (2001, April 2). â€Å"Southwest Airlines Powering a Sales Liftoff – Southwest Airlines Co. advertising targets African-Americans.† Brandweek. â€Å"Dr. Michael Hurd on Effective Therapy.† Dr. Hurd’s Website. Online. Internet. 25 Jul. 2001. Haralambos, Michael, and Holborn, Martin. (1995). Sociology—Themes and Perspectives. 4th ed. London: Collins Educational. â€Å"International Business Customs† Eglobal Greetings. Online. Internet. 21 Jun. 2001. 6.  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Multicultural Marketing.† About the Human Internet. Online. Internet. 25 Jul. 2001. 7.  Ã‚  Ã‚  Ã‚  Ã‚   Qaddumi, Thora. (1999, September 15). â€Å"’Impact’: Houston Hispanic market is ripe for Marketing.† Houston Business Journal. Online. Internet. 25 Jul. 2001.

Born This Way

Okonkwo was a hero in Ibo society, initially, because of his devotion to tradition and religion. He was a hero, also, because of his unbreakable resolve, his ambition to be great, and his hard work ethic. Okonkwo’s fall from hero status is a microcosm of the Ibo society’s lost of values which made it an esteemed society. Both Okonkwo and the Ibo society itself abandoned their traditions, religious beliefs, and lost their positions of strength. Okonkwo was a hero in the Ibo society because; he was devoted to tradition, religion, and the rules. Okonkwo stood firm against the religious and political orders that the Europeans brought to Umofia. Even though Okonkwo said that he was doing what was best for his society, he also was fearful of the change to a new culture and a new tradition that would change his high stature in the society, â€Å"[a]n abominable religion has settled among you. A man can now leave his father and his brothers. He can curse gods of his fathers and his ancestors, like a hunter’s dog that suddenly goes mad and turns on his master. I fear for you; I fear for you the clan† (Achebe 124). This was problematic for Okonkwo because his sense of his own worth was dependent upon how the society judged him. Okonkwo was a hero because of his unbreakable resolve, his ambition to be great and his hard work ethic, â€Å"[h]e had a slight stammer and whenever he was angry and could not get his words out quickly enough, he would use his fists had no patience with unsuccessful men. † (Achebe 5). Okonkwo’s behavior was the result of having a father who was poor, soft, and did not claim any title in his life time. Okonkwo struggled not to become a weak and lazy man like his father. He believed that he had to be strong, hard working, and become well respected by his village but, he was afraid of failure. Okonkwo took on opposite beliefs such as being wealthy, brave and anything else that would not make him look like an agabla, or feminine. Okonkwo’s life began to fall apart after three incidents; first when he killed Ikemefuma, who was someone who lived with him and was like a son to him but he did it because he wanted to appear to be brave. Next, he was exiled from the clan for seven years. Okonkwo knew that he lost his standing in the Ibo society because of his exile. Okonkwo’s awareness of his lost of stature in the Ibo society was conveyed by the narrator when he said, â€Å"he had lost the chance to lead his warlike clan against the new religion, which, he was told, had gained ground. [h]e had lost the years in which he might have taken the highest titles in the land† (Achebe 121). His ambitions of being rich and powerful became obsolete, because of his exile. His final downfall was when Nwoye, his oldest and favorite son, converted to Christianity. This deeply depressed Okonkwo because he had not only high hopes for Nwoye, but he was his heir. Being robbed of a position of strength and not being able to resist change was the downfall of the Ibo culture. As soon as the white people came to Umofia everything that the tribe had once stood for was slowly becoming obsolete, â€Å"Now he has won out brothers, and our clan can no longer act like one. He has put a knife on the things that held us together and we have fallen apart† (Achebe 125). Okonkwo felt betrayed by the members of the tribe whom he had once seen as great warrior like men. Okonkwo believed that if he had not been exiled he would have prevented people from converting to Christianity. He was also disappointed in the behavior of his clan members. â€Å"Okonkwo was deeply grieved. And it was not just a personal grief. He mourned for the clan, which he saw breaking up and falling apart and he mourned for the warlike men of Umuofia, who had unaccountably become soft like women† (Achebe 129). The clan members that he knew and remembered would have driven out the white men long ago. Okonkwo’s feelings of disappointment of the new society that had taken over Umofia, lost of esteem, lost of cultural identity, guilt and disappointment in his clan members led him to commit suicide. Okonkwo started out with everything he wanted, barns filled with yams, wives, children, being a warrior, and a well-respected, hardworking member of the society. He had a plan for his life but the plan fell apart. He lost the traditions that he loved and cherished. He viewed the white missionaries as a threat to the way he wanted his life to be in his society. He was not flexible and did not want to change. Despite his self assessment, Okonkwo actually does adhere to his values. The Ibo culture has changed; but Okonkwo, while he was exiled (or maybe because he was exiled) does not take on the culture values of European society. He could have only become accepted in the changed culture if he, himself, had accepted the new culture, and changed himself. This change was not a change that Okonkwo wanted to evolve into. He believed that he was born that way and could not and would not change his beliefs. He did it the way he wanted to and ended his life.

Chemistry Resources for College Students - Paperell.com

Chemistry Resources for College Students Chemistry Resources for College Studentsby admin09/21/2018 HomeBlogChemistry resources for college studentsSome students find chemistry extremely hard. Well, it is hard, that’s true. This subject has a tough reputation and chemistry is a difficult science to master in general. But, why students are struggling with it so much?Truth is, the level of information in today’s college chemistry books is rather bad. What is more, students struggle with math. And you can’t understand chemistry without knowing math since these two subjects are strongly connected. Some students can’t even add numbers without using a calculator. No matter, whether it is the education to blame or it is the responsibility of students themselves, it  is a real problem. So, if you are struggling with both subjects, then it might be a good time to make some changes in your studying process. However, there is no way around learning chemistry other than practice, practice, practice. Of cou rse, this subject is not a walk in the park, but you can start to understand it better if you know some good online resources for studying.In this article, we have organized free chemistry resources for college students. We hope you will find these chemistry resources  extremely useful and that you will finally stop having troubles with this subject. So, check them out!Organic ChemistryIf you ask any student who has studied chemistry, which course was the most difficult for them, the answer will be organic chemistry. In fact, this class has the highest failure rate, but your online help is just a click away!YouTube ChannelsLeah4sci: You can find a lot of video tutorials on this channel with detailed explanations.Frank Wong: Frank is helping students discover their potential by showing them how fun and simple organic chemistry can be!ChemSurvival: Professor Davis has got you covered! His videos are designed to help you digest organic chemistry.Master Organic Chemistry: The goal of this channel is to provide simple explanations.The Organic Chemistry Tutor: Here you can find lots of video tutorials on organic chemistry.Khan Academy Organic Chemistry:   If you still don’t know what is Khan Academy, check it out immediately! They provide a world-class education for anyone.Professor Dave explains: Organic chemistry can be simple when Professor Dave explains it!BlogsMaster Organic Chemistry: This website has plenty of articles on organic chemistry.Chemistry Help Center: Best teachers will help you with your organic chemistry class!Online Organic Chemistry Tutor: Check out this blog if you are facing any problems in your chemistry class.FlashcardsVarsity Tutors: Have a test tomorrow? Study with flashcards!Quizlet: Improve your results with access to flashcards and games!Flashcard Machine: Here you can find flashcards on whatever topic you need.ElectrochemistryLearning resourcesChemistry LibreTexts: What is electrochemistry? Master your knowledge with this s ite!Rapid Learning: Rapid study kit for electrochemistry.UCONN: Learn about the basic concepts of electrochemistry.Berkley City College: It is the best website to get your questions answered.Khan Academy: And again Khan Academy! It is just one of the best chemistry resources for students!Embibe: You can find a lot of useful information there and even take a test!com: Amy will teach you how to make a homemade lemon battery and how to diagram an electrochemical cell that will make a light bulb work.Chem1 virtual textbook: Everything you need to know about electrochemistry.Class notes: J.C. Baird’s own notes on electrochemistry!YouTube ChannelsTyler DeWitt: If you are having trouble with electrochemistry, check out Tyler’s videos!CosmoLearning: This YouTube channel has lots of video lectures from the best universities!ToolsGamry instruments: On this website, you can find three different calculators.Calistry: Online Nernst equation calculator!ChemPages: Voltaic cell calcul ator for free!Chemistryshark: Another Voltaic cell calculator! Compare it with a previous one!SolidsSolid is one of the three basic states of matter. Do you know everything about it? If not, then follow the links below!Learning resourcesIonic solids: Learn about some fundamental crystal structures.Introduction to crystals: Do you know how the external forms of crystals relate to their internal structures?Cubic crystals:   Learn more about cubic crystal lattices and close-packing!VideosCrashCourse: Hank will blow your mind with the different kinds of solids out there!GasesLearning materialsProperties of gases: What is special about gases? What is Dalton’s Law? Just follow the link.Gases study guide: A simple chemistry study guide for gases.Gas laws: The Pressure-Volume Law, the Temperature Volume Law, the Volume Amount Law and more!LibreTexts: A brief review of gases.Chemistry Explained: Learn about the relationships among gas properties.YouTube VideosCrashCourse: What is th e Ideal Gas Law? Study with Hank!Ideal Gas Problems: Have you ever heard about the Hindenburg Disaster? Do you know how to make fire with cotton and your fist? This video is worth checking out!The Ideal Gas Law: Let Professor Dave brief you through the details!Bozeman Science: Paul Andersen will explain you how gasses differ from the other phases of matter.ToolsGas Law Calculators:   Choose from different calculators!Combined Gas Law Calculator: A perfect tool for a chemistry student.Chemical kinetics Some students find chemistry extremely hard. Well, it is hard, that’s true. This subject has a tough reputation and chemistry is a difficult science to master in general. But, why students are struggling with it so much?Truth is, the level of information in today’s college chemistry books is rather bad. What is more, students struggle with math. And you can’t understand chemistry without knowing math since these two subjects are strongly connected. Some students can’t even add numbers without using a calculator. No matter, whether it is the education to blame or it is the responsibility of students themselves, it  is a real problem. So, if you are struggling with both subjects, then it might be a good time to make some changes in your studying process. However, there is no way around learning chemistry other than practice, practice, practice. Of course, this subject is not a walk in the park, but you can start to understand it better if you know some goo d online resources for studying.In this article, we have organized free chemistry resources for college students. We hope you will find these chemistry resources  extremely useful and that you will finally stop having troubles with this subject. So, check them out!Organic ChemistryIf you ask any student who has studied chemistry, which course was the most difficult for them, the answer will be organic chemistry. In fact, this class has the highest failure rate, but your online help is just a click away!YouTube ChannelsLeah4sci: You can find a lot of video tutorials on this channel with detailed explanations.Frank Wong: Frank is helping students discover their potential by showing them how fun and simple organic chemistry can be!ChemSurvival: Professor Davis has got you covered! His videos are designed to help you digest organic chemistry.Master Organic Chemistry: The goal of this channel is to provide simple explanations.The Organic Chemistry Tutor: Here you can find lots of video tutorials on organic chemistry.Khan Academy Organic Chemistry:   If you still don’t know what is Khan Academy, check it out immediately! They provide a world-class education for anyone.Professor Dave explains: Organic chemistry can be simple when Professor Dave explains it!BlogsMaster Organic Chemistry: This website has plenty of articles on organic chemistry.Chemistry Help Center: Best teachers will help you with your organic chemistry class!Online Organic Chemistry Tutor: Check out this blog if you are facing any problems in your chemistry class.FlashcardsVarsity Tutors: Have a test tomorrow? Study with flashcards!Quizlet: Improve your results with access to flashcards and games!Flashcard Machine: Here you can find flashcards on whatever topic you need.ElectrochemistryLearning resourcesChemistry LibreTexts: What is electrochemistry? Master your knowledge with this site!Rapid Learning: Rapid study kit for electrochemistry.UCONN: Learn about the basic concepts of electroch emistry.Berkley City College: It is the best website to get your questions answered.Khan Academy: And again Khan Academy! It is just one of the best chemistry resources for students!Embibe: You can find a lot of useful information there and even take a test!com: Amy will teach you how to make a homemade lemon battery and how to diagram an electrochemical cell that will make a light bulb work.Chem1 virtual textbook: Everything you need to know about electrochemistry.Class notes: J.C. Baird’s own notes on electrochemistry!YouTube ChannelsTyler DeWitt: If you are having trouble with electrochemistry, check out Tyler’s videos!CosmoLearning: This YouTube channel has lots of video lectures from the best universities!ToolsGamry instruments: On this website, you can find three different calculators.Calistry: Online Nernst equation calculator!ChemPages: Voltaic cell calculator for free!Chemistryshark: Another Voltaic cell calculator! Compare it with a previous one!SolidsSolid i s one of the three basic states of matter. Do you know everything about it? If not, then follow the links below!Learning resourcesIonic solids: Learn about some fundamental crystal structures.Introduction to crystals: Do you know how the external forms of crystals relate to their internal structures?Cubic crystals:   Learn more about cubic crystal lattices and close-packing!VideosCrashCourse: Hank will blow your mind with the different kinds of solids out there!GasesLearning materialsProperties of gases: What is special about gases? What is Dalton’s Law? Just follow the link.Gases study guide: A simple chemistry study guide for gases.Gas laws: The Pressure-Volume Law, the Temperature Volume Law, the Volume Amount Law and more!LibreTexts: A brief review of gases.Chemistry Explained: Learn about the relationships among gas properties.YouTube VideosCrashCourse: What is the Ideal Gas Law? Study with Hank!Ideal Gas Problems: Have you ever heard about the Hindenburg Disaster? Do you know how to make fire with cotton and your fist? This video is worth checking out!The Ideal Gas Law: Let Professor Dave brief you through the details!Bozeman Science: Paul Andersen will explain you how gasses differ from the other phases of matter.ToolsGas Law Calculators:   Choose from different calculators!Combined Gas Law Calculator: A perfect tool for a chemistry student.Chemical kineticsLearning materialscom: On this website, you can find lots of videos and lessons on kinetics. You can also test your knowledge with a practice test.Khan Academy: Learn about average reaction rates, rate laws, catalysts and more!Reaction rates: Here you can find even more about reaction rates!ToolsOnline kinetics simulator: Try out this online kinetics simulator by Gary L. Bertrand.Omni calculator: Online kinetic energy calculator.ExercisesFirst order reactions: Try to solve four different problems.Second order reactions: Here are another three problems that you can try to solve.Nuclear chem istryLearning materialsTilly Hancock: Learn about the case of the jumping carbons!TWDK: Read an interesting article that explains the problem of making predictions about the nuclear waste.Odyssey: It is a very simple explanation of nuclear chemistry.LibreTexts: All you need to know about nuclear chemistry.Nuclear processes: A guide to nuclear chemistry!Visionlearning: An introduction to nuclear chemistry by Anthony Carpi.Khan Academy: Simple explanations as always.Bishop Study Guide: Explanations, exercises, and tests. Review your skills!Study guide: Study guide on nuclear chemistry prepared by the University of North Florida.TestsBBC Bitesize: Revise your knowledge!Quizlet: Flashcards, tests, games to help you better understand nuclear chemistry.Quiz: Take an online test and see what else you need to learn!StudyLib: Another nuclear chemistry practice test.YouTubeCrashCourse: Incredibly helpful class by Hank.Nuclear reactions: Professor Dave will make you love chemistry even more!Ch emistry Tutor: Introduction to nuclear chemistry and radioactive decay with plenty of examples.Abigail Giordano: 30 minutes of nuclear chemistry!Acids and BasesLearning materialsLibreTexts: Follow the link to find an overview of acids and bases.Khan Academy: Learn what is pH, acid-base equilibria, and more.Visionlearning: An introduction to acids and bases by Anthony Carpi.Wyzant: Everything you need to know about acids and bases.Virtual textbook: Find more detailed explanations on this website.Stephen K. Lower: Acid-base without algebra!The fall of the proton: Find out why acids react with bases, but not always.pH tutorial: A compact guide to the fundamentals of acids and bases.Shodor: Acid-base review!YouTubeBozeman Science: Paul Andersen explains about acids, basis, and pH.Acid-Base Equilibrium: Learn how acid-base chemistry can be understood in terms of equilibrium.CrashCourse: Hank will explain you about acids and bases, and their proton-exchanging ways.Chemistry Tutor: A basic introduction to acids and bases.TestsBitesize: Which of the acids is most likely to be dangerous? How much do you really know about it?ProProfs: Bases react with metals. True or false?Quizlet: Improve your results with flashcards, tests, and games.ToolsFlinn Scientific: Acid and base molarity and normality online calculator.pH Calculator: Check out this online pH calculator!

Good Second Jobs to Earn Extra Cash Outside Your 9-to-5

Good Second Jobs to Earn Extra Cash Outside Your 9-to-5 If you have a full-time job, but you’re still looking to make some extra money, you might be wondering where to look for side job ideas. In a January 2016 survey released by research and employment company  Indeed, 33.6 percent of the 3058 Americans surveyed moonlight, or work a second job. For the majority of that crowd, the second job helped make ends meet. For others, they saw it as a way to start their own business or make money doing something they enjoy. For me, I was often working a second gig because I liked the idea of being my own boss and having some extra cash on hand to pay off debt or save. I also love experiencing new things, and I even worked part-time as an independent jewelry consultant to have some extra money to donate to charities one year. Whether you’re looking to pay down those ever lingering student loans, want to build that emergency fund of at least $1000, as recommended by personal finance expert Dave Ramsey, or you’re looking to sav e some money for your dream vacation or home, you definitely have options.What type of side job ideas would you be good at or enjoy?There are a number of good second job opportunities available. To begin the process of identifying what’s best for you, brainstorm and make a list that includes all of your competencies and the tasks you enjoy doing. For example, do you love helping others succeed and enjoy your current line of work? Maybe part-time coaching is in your future. Do you enjoy hosting parties for your friends and family? Maybe the service industry or wedding planning would be right for you. Are you good at photography, graphic design, or writing? Then freelance work might be a great fit for you.If you still need help coming up with side job ideas, peruse the Job Posting page of your local Craigslist ads to see what employers or individuals are currently requesting. You might also consider asking friends or family members what they think you might be good at. Mind Too ls and My Career Quizzes have some fun (free!) quizzes that might help you answer this question, as well. Below, I’ve also provided a list of potential opportunities to help you lay out your roadmap to part-time income success.Part-time and Work from Home OpportunitiesFreelance workWriting, graphic design, video editing, photography, web design, coding, and internet marketing are just some of the areas where freelancers are making some nice part-time, and often full-time, income. Sites such are Outsource.com,Guru.com, Writersaccess.com and Peopleperhour.com are sites where companies and individuals turn to for help in completing various tasks and projects. Each site works a bit differently, but for the most part, freelancers build a profile page and pay to post bids for jobs. It can take some time to understand the process and build a portfolio, but with time, these can be lucrative opportunities. Personally, I’ve had success in securing freelance writing work from sit es such as these. You can also do an online search for training resources to help you start a freelance business. For example,   Workingwriterhappywriter.com is one resource for those looking to secure freelance work. You can also search for jobs on your local newspaper job posting boards, as well as on Craigslist mentioned earlier.Personal and Business CoachingIf you have a knack for business or are the go-to person for advice, then you might consider business or life coaching as a good second job. A quality coach can make anywhere from $100 to $300 per hour and upward. Workshops and Webinars are also a way to make some extra money by offering your services or expertise to a group.If you think this might be a good fit for you, there are certifications available to help boost your credibility. When researching coaching and certifications, not all programs are created equal. The International Coach Federation holds a particular set of standards for accrediting organizations that of fer coaching certifications. That’s not to say that programs without accreditation aren’t of value, so do your homework and find a program that’s affordable and a good fit for your current circumstances and needs.If you have a skill in the arts, such as acting or singing, then you might also consider being a voice or acting coach.Serving and BartendingIf you have experience in the service industry or think waiting tables or bartending would be fun for you; then finding part-time work in the evenings or on weekends at a local restaurant might be a good fit. The great thing about these side job ideas is the fact that the schedule is often flexible, and you can request others to pick up shifts when you need to. Not to mention, at a steady restaurant, servers can easily make $15 an hour plus on average, and bartenders tend to make even more. I’ve held this type of job in the past and made good money while having fun doing it.Direct SalesIt’s not for ev eryone, but network marketing and direct sales can be a nice way to make some part time income. I have several friends who do it, and they love it. They make anywhere from a few hundred to a few thousand per month. Some even use it as their primary source of income. Another great thing about becoming an independent consultant for a reputable direct sales company is the fact that they can have reasonably priced marketing materials that are already designed for you, such as websites and business cards.Having personal experience in direct sales, it does take some time and effort, but if you’re a good self-starter, it’s worth looking into for a good second job. It can be a fun way to make some extra money while also building your professional network. Plus, there are direct sales companies for a variety of niches, from health and wellness (Isagenix) to cosmetics (Jafra, Mark Kay) to jewelry (Stella Dot). There are service-based direct sales companies, as well, such as Leg al Shield, a company offering pre-paid legal services to individuals and businesses. Do some research to determine what companies have the best reputations and support that you need.Child and Senior CareTutoring, babysitting and offering senior care services is another way to make some extra cash. Sites such as Care.com can be a helpful place to secure these types of jobs. They also require a background check, which provides peace of mind to those hiring for such services.Driving and Courier ServicesUber and Lyft have become popular means of transportation for the night time party goer to the frugal business traveler. I recently used Uber quite frequently when in Los Angeles, and I made it a habit of asking the drivers how long they’d been driving and if they enjoyed it. With one exception, every one of them seemed to enjoy it. They made their own schedules and decent money on the side if they were consistent in their pick-ups. To join a company like Uber, it’s relativ ely straightforward, and the process is laid out on their website. They are location specific and require you to have a driver’s license in the state in which you’ll be driving. There are also certain vehicle requirements.Courier services, such as PostMates, has also had success in recent months. These types of companies offer courier services to customers. Your job would be to accept a job via their app, pick up the order, check it twice, pay for it with the company card PostMates gives you at orientation and then deliver the order. ForPostMates, you’re paid a percentage of the customer’s fee, and your income is deposited weekly into the account you set up when you sign up.   They serve several areas throughout the United States, and once you’re a PostMates, you can work in any of those locations.Other OptionsTeaching a fitness class (lots of options by entering â€Å"become a fitness instructor† for an online search), mowing lawns, house cleaning or becoming a virtual assistant (check out freelancer.com) are additional side job ideas that allow you to make some extra cash.Words of Wisdom (or Caution)The good news is, as you can see, there are numerous ways to make money outside of a full-time job. At the same time, you do want to clarify how much you can handle, so you don’t stretch yourself thin. Keeping your stress level manageable with a full-time job can be challenging enough, the last thing you want to do is add stress to the situation. Get clear on how many hours you can manage outside of your current job, determine the days per week you’re available, stick to a schedule, and cut back if you begin getting sick or feel overwhelmed. Take it from me, your health needs to be a priority.You also want to play it safe. Do your due diligence and beware of scams. Proceed with caution before providing your personal information, and if it sounds too good to be true, it probably is. All the organizations and resources provided here are ones that I, or someone I know, have had some experience with. However, everyone’s experience is different, and organizations can change over time. It’s important for you to find reputable organizations and opportunities that work for you. Also, check with your current organization’s Moonlighting and Conflict of Interest policies to ensure you’re not out of alignment with those policies when choosing your desired part-time gig(s).Now that you have some side job ideas and resources to work with, give yourself some time and be patient as you venture into this brave new world; and don’t forget to have fun with it!Note: this article was originally published on TopResume.TopResume is a Talent Inc. company, the personal branding destination for all career-driven professionals. Through our extensive network of professional writers, we offer career advice and analyze and write more resumes and LinkedIn profiles than any other s ervice in the world. Ready to get started? Request a free resume critique today.

Information and communication technology in society Essay

Information and communication technology in society - Essay Example de worse by the time limit which makes it difficult for the young people to afford surfing for a longer time than their money would facilitate (Looker et al 2009 p 44). As such, they search for information quickly so as to save internet expenses thus leaving no space to evaluate the information they find. This leads to poor translation which results to cases of plagiarism especially in higher institutions of learning. While searching for information on the internet using the search engines, it is always useful to use key words that would display specific information required. Research shows that young people are poor in this as they most of the time use long sentences that makes the searching process tedious and inaccurate (Luyt 2008). As such, they waste a lot of time before they could find information due to trial and errors. According to research, young people tend not realize that internet is not just the search engines such as Google, but a collection of many providers. This is due to the fact that they concentrate much of their information seeking on these search engines instead of widening their scope (Dresang 2006 p 25). As such, they get limited knowledge on the constituents of the internet, which could provide more valuable and effective information or which could help them quantify their ability to use the internet. Digital divide is the gap that exists within the society due to the fact that not all persons have been able to acquire the skills to use internet technology (Rooksby 2008 p 181). This results from the difference in income generation between various individuals whereby some have the capability to acquire the necessary equipment which facilitates connectivity. According to research, almost 50% of adults in America alone do not have access to internet technology, a situation that is attributed to financial constraints (Warschauer 2004 p 115). It also shows that those with internet connection have a high chance of getting a job than those

Future trends in the internatonal criminal justcie Essay

Future trends in the internatonal criminal justcie - Essay Example Predictions for the future of the domestic and the international criminal justice for the 21st century had started as the new millennium approached. The other aspects of criminal justice whose past, current, and future trends should be assessed are the roles of individuals and that of the public, privatization of the criminal justice system, service-oriented ideas, and professionalism. This paper explores the future of international criminal justice, mentioning the past and the current trends that could influence the future of the profession. The Future of Criminal Justice What the criminal justice system will look like in the future can be estimated by certain criminal acts and trends, including terrorism, multicultural populations, large scale immigration, age and composition demographics, technological and scientific advances, and globalization among other factors. Nonetheless, there are certain forces or factors that will have greater effect than others and current and future cri minal justice system practitioners have no choice but to be conversant and compliant with these changes. One of these factors is the co-evolution of crime. Crime, like disease-causing microorganisms, will change with time in a manner corresponding to the more effective defense mechanisms put in place by its likely victims (Garland, 2002). For instance, while people may insert wheel locks and alarms to prevent auto theft, car thieves will apply devices that would neutralize such security measures. Notwithstanding the co-evolution of different types of crimes, the future will still see crime fighting being categorized into crime opportunity reduction, de-motivation of would-be criminals, and the changing of society’s and individuals’ basic values.... ng being categorized into crime opportunity reduction, de-motivation of would-be criminals, and the changing of society’s and individuals’ basic values. The purpose of the category of crime fighting that will change peoples’ value will be to target the nurturing of the youth so that they pick positive values, hence minimize their chances of becoming criminals and indulging in other disorderly behaviors (Sunga, 1997). All these categories of crime fighting will however be implemented according to the changing demographics, which are expected to be more flexible in the future. For instance, it has been postulated that the population of the most crime-prone group, males of age 15 to 29, will decline to a small extent while the population portion of 30-65 years old is expected to increases substantially. These foreseen demographic changes have the implication that more people will either be criminals or victims in the future. For example, the postulated increase in t hose aged above 60 years old implies that there could be more victims of crime in the future (Wolfgang, 1990). On the other hand, the increased percentage of this elderly portion in a given population could imply that these elders will use their discretionary time to guide the young on positive values or to report crimes, thus helping in the fight against crime (Wolfgang, 1990). Public Rights versus Individual Rights One of the future aspects of the international criminal justice system that is likely to be influenced by past and current trends is the individual versus public rights issue, often encountered in the system. In the future, the international criminal justice system will be expected to ensure that a steady and delicate balance is maintained between the interests of individuals and those of the